Webinars
Empathy & the Brain
How to connect with people Better and Faster
A major, if not THE major, keyword emerging from the pandemic and the lockdown is Empathy. However, although almost everyone suggests that greater empathy would lead to a better response during the pandemic and a better world after the pandemic, very few capture accurately the true meaning and complex characteristics of empathy.
In this webinar, Dr Nikolaos Dimitriadis presents the neuroscience of empathy, how we connect to other people and what we can do to improve it. He will explain the role of empathy both to leadership/HR and to marketing/sales and he will deliver specific recommendation for boosting and connectivity.
Ideal for
Professional and Personal Development
Category
Webinar
Dates
Upon Request
Location
Zoom Platform
Duration
2 sessions X 60' minutes
Objectives / Needs
Participants will learn to:
- Understand the current situation better
- Focus on the necessary skills for the crisis and beyond
- Urgently revise their approach to Marketing and Sales by Injecting Empathy in all Levels
- Rethink corporate and product brand strategies
- Connecting emotionally with their customers through all touchpoints
Webinar units
Participants will:
- Past mistakes of Marketers in previous crises
- Customer and marketing trends in this crisis
- Most effective Marketing tactics during the COVID-19 pandemic
- Emotional needs of customers
- Empathy in Marketing
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