Past Workshops
1st Master Class Workshop with Chris Daffy
How Customer Loyalty can be the Engine for Business Growth
all about...Loyalty is organizing the 1st Master Class Workshop in Greece, delivered by the world famous consultant, speaker, trainer and author Chris Daffy. The Master Class Workshop will be highly interactive and practical and focus on how the latest and best Customer Experience Management techniques can be used to build everlasting customer loyalty in any organisation. Nowadays, due to fierce competition, innovative products/services and competitive prices cannot ensure more than the company’s presence in the market. The competitive advantage of a company, however, can be gained only by engaging with the systematic provision of emotional services and approaches to all its customers.
Ideal for
Corporate executives in Customer Service, Marketing, Sales, Human Resources, and Communication & managers working in Retail, FMCG, Restaurants, Banks, Hotels, Manufacturing, Insurance Companies, Service companies.
Category
Open Workshop
Dates
July 4th 2016, 09.00-18.00 &
July 5th 2016, 09.00-16.00
Location
Athens, HOTEL SEMIRAMIS,
Kifissia, Char. Trikoupi 48
Speaker
Chris Daffy is one of Europe's leading customer service and customer loyalty specialists. Chris is a best-selling author, serial entrepreneur and acclaimed international speaker. He has dedicated the last twenty years to understanding what makes the customer tick and how businesses can massively improve the experiences of their customer and so build loyalty.
Duration
15 hours
Objectives / Needs
- To improve knowledge and skills for creating excellent Customer Experience and increasing Customer Loyalty.
- To enhance knowledge and skills in using and implementing some of the latest tools to improve Customer Loyalty.
- To expand knowledge on using the prevailing measuring methods and techniques of Customer Experience and Customer Loyalty.
- How Customer Experience Management correlates to Customer Loyalty
- The Rational vs Emotional approaches to business decision making
- How Customer Experiences can build differentiation and competitive advantage
- HR tools and Employee engagement for enhancing Customer Loyalty
- How to deliver WOW and RECOVERY experiences
- How to remove OUCH experiences
- The proven ways to implement with impact
- The metrics to monitor for success
- Case study examples from World Class organisations
- Practical action planning
* The workshop will be held in English
Participants' reviews
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HQ: 286 Kifisias Ave., Halandri 152 32, Athens, Greece